Recent cases such as the Facebook firing have stirred debate about social media guidelines. Legal experts weigh in.
What generates brand loyalty? Author Brian Sheehan says that it starts by showing customers your commitment and passion.
Move beyond “fans” or “likes” to track a more meaningful return on your social media investment.
While many tools are used for social listening, author Paul Rand says WOM (word of mouth) remains a key metric.
Author Jeff Korhan explains how social marketing can help make your business brand more likable and trusted.
How much time should you devote to social media to generate sales for your small business? The answer may surprise you.
Infographics can tell an engaging story by visualizing data. The experts at Column Five explain how to do them effectively.
Could Pinterest be useful for your small business marketing? Social media guru Beth Hayden says yes it can.
How can your small business develop a successful online marketing strategy? We asked the experts at CKR Interactive.
Writer Amy Jo Martin points out the many ways that social media can help grow your business – and save you money.
Social media can provide a treasure chest of information about job candidates. Use it wisely to avoid illegal hiring practices.