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Small Business

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Resource List


What to Do When an Employee Violates your Social Media Policy

Recent cases such as the Facebook firing have stirred debate about social media guidelines. Legal experts weigh in.


Social Media Advice from the DKNY PR Girl

Author Aliza Licht, the brand voice behind DKNY PR Girl, shares her expert advice on creating an authentic brand voice.


The New Rules of Selling with David Meerman Scott

Author David Meerman Scott explains how th new rules of selling can enable your company to grow online business.


Expert Advice from Guy Kawasaki: Responding to Online Comments

Social media experts Guy Kawasaki and Peg Fitzgerald look at how to handle both negative and positive online comments.


The First Mile: How to Successfully Develop a Business Idea

Author Scott D. Anthony looks at how you can create a winning approach when developing a business idea.


Ignite Brand Loyalty and Win the Love of Customers

What generates brand loyalty? Author Brian Sheehan says that it starts by showing customers your commitment and passion.


Social Media Metrics that Matter Most for Small Business

Move beyond “fans” or “likes” to track a more meaningful return on your social media investment.


Ten Social Listening Tools to Track your Brand

While many tools are used for social listening, author Paul Rand says WOM (word of mouth) remains a key metric.


Build your Business Brand with Social Marketing

Author Jeff Korhan explains how social marketing can help make your business brand more likable and trusted.


Infographics: Turning Data into Compelling Stories

Infographics can tell an engaging story by visualizing data. The experts at Column Five explain how to do them effectively.


Social Media Recruitment: Social Media Platforms and your Next Hire

Social media can provide a treasure chest of information about job candidates. Use it wisely to avoid illegal hiring practices.

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