David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and best-selling Wiley author of The New Rules of Marketing & PR, Real-Time Marketing & PR, co-author (with Brian Halligan) of Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History and more. He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder. Scott has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries. His Web Ink Now blog is ranked by “AdAge Power 150” as a top worldwide marketing blog. Follow him on Twitter.